Analysis

Will our business and target market be evaluated?

YES - Fathom SEO, a search engine marketing company, will first assess a client's business goals and plans before proceeding with a program.

Will I receive documentation?

YES - Fathom SEO communicates by phone and email, documenting all activity in a directory the client can access 24/7.

Will you help our company select keywords?

YES - Fathom SEO collaborates with each client, tracks the industry and analyzes competitors' websites. We then use a proprietary process and software to identify potential keywords/phrases. For example, our SEO specialists note how often visitors look for the search terms and how many other websites compete for the single keyword or phrases.

Will you analyze our website before trying something new?

YES - As with competitors, our search engine marketing company evaluates each client's website to determine the amount of SEO and opportunities for enhancements.

Will you look at our competitors' websites?

YES - Our search engine marketing company will examine each competitor's website in great detail, analyzing the Meta data, page titles, alt image tags, pages content, site structure and more to determine what keywords/phrases they appear to be targeting.

Can you help me make sense of my website log?

YES - Our search engine marketing firm hosts many websites. When we don't host a website, our SEO consultants work with clients to analyze their website traffic logs to help assess the value of a program (i.e. most popular pages, search terms used, search engines that crawl through the website, etc.).

Can we receive assistance with any description we write for Yahoo! and other directories?

YES - Fathom SEO helps clients select the most suitable category on a directory (like Yahoo!) and will draft an appropriate description. Our search engine marketing company also contacts the directory if the directory editor makes any revisions.

Will we receive any guidance on how to develop a successful link popularity building program? Why is it important?

YES - Our search engine marketing company knows how to find and evaluate specialty guides, indexes and directories. Sometimes they're free, sometimes there is a registration fee. Our search engine marketing firm helps clients determine which are worth their money. Link popularity is a major factor in terms of ranking criteria. Google was the driving influence behind this trend.

Pricing & Experience
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Analysis
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Ethics
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